The hotel chatbot: the new co-worker in the hospitality of the future!
A chatbot is a tool created to simulate a human conversation via chat interface. It can be powered by rules or artificial intelligence and its goal is to replicate the experience customers have when interacting with a live agent online.
Chatbots have many names: virtual assistant, artificial conversation entity (ACE), chat robot, talk bot. No matter the name you choose to call them, once a distant future, chatbots are now the reality. And they are everywhere!
Companies all over the world and from different sectors are promoting the use of chatbots: Marriott, Facebook, SnapTravel and Google are some of the famous examples. Even the hospitality industry, so traditional in the way it operates, has embraced this new technology.
But why are they so popular? Simply because human arms are not enough to answer all the non-stop demand of service. AI-based solutions that can automate processes and assist humans are a smart, and not too expensive, way to speed up work (especially the boring repetitive ones!).
To understand better this new trend of chatbots, keep reading this article. Hopefully, by the end of it, you will know better who will probably be your new robotic co-worker. Shall we?
The basics: what chatbots can do and why they were created
In the beginning, there was Eliza. Eliza was one of the first chatbots created in the MIT’s lab in 1966 to simulate a psychotherapist. Back then, chatbots had no Artificial Intelligence, only predetermined script by using key pre-calculated user phrases.
Often used for basic customer service and marketing system, chatbots were developed to give customers an online experience similar to the real life one. They are able to make it simple and easy for customers to find answers, solve a problem, book a service or buy a product on their own, without the need of human interaction.
⏭ Fast forward some years and chatbots were powered with AI. That mean that they started to understand natural language through messaging applications, websites, mobile apps or through the telephone. So now they are trully chatbots!
So in a nutshell, there are now two types of chatbots: one that is based on a set of rules and another that is empowered by AI and that uses machine learning. Their goal is to assist human workers in basic service in the ever-growing online demand.
Welcome to the hotel, Chatbot!
Chatbots are becoming a big hit in the hospitality and travel industry. That is because they offer a higher-end user experience at a lower price point. Marriott, for instance, has more than one chatbot. Among them, there is the Aloft’s ChatBotlr:
Marriott is investing in a chatbot ecosystem to engage customer before, during and after their trip. Bots can help during the guest’s whole journey, increasing customer satisfaction, while lowering costs via automation.
The intelligent virtual agents can rely on machine learning to understand the various ways your customers may ask for things. Plus, a hotel chatbot can also help boost direct reservations since it can be integrated with booking engines. No wonder chatbots are a hit now!
Chatbots will take my job. No… wait!
When it comes to reduce costs, a lot of managers see AI as an essential tool. Besides, people want fast and easy communication. Chatbots can speed up the processes of answering and filtering through travel bookings, giving the online user the fast service that they expect.
But the big question is : will robots take your job? Probably not! The World Economic Forum also states that machines and algorithms (AI included) will be responsible to create over 58 millions of new jobs by 2022.
In fact, researches shows that countries that bought more machines are the ones with the lowest unemployment rate.
The point is that jobs will not disappear, but new ones, with different set of skills, will be required.
Robots didn’t come to take jobs from humans. They are here to help us, humans, to perform better and to be able to focus on more complex tasks. Maybe the best recipe is to find the right balance between staff interaction and AI-powered customer service.
Like I said before, jobs and positions are changing. So it is important that workers to be proactive with their own development and that companies support employees’ development. I’m confident that if you keep yourself updated, you will probably keep your job, side-by-side with chatbots.
Get ready to work with a chatbot!
In conclusion, any chat software that performs automated tasks is a chatbot. The service provided could be a number of things, from answering simple questions to assisting to complete a booking or a sale.
A survey by Oracle made with 800 decision makers says that 80% of businesses want chatbots by 2020. The reason of its popularity is that customers expect more now than human effort can provide.
Plus, chatbots have the ability to make websites come alive. They have the power to engage your online visitors, making the experience interactive while capturing data that you need.
Chatbots have surely come a long way since the 60’s! It is quite impressive what they can do now. But if you still think they are a boring “answering-questions” tool, take a look at this video of Poncho, the weather cat bot launched at 2016 Facebook Conference:
Pretty cool, isn’t it? Can you imagine having a chatbot with Artificial Inteligence in your hotel website? You don’t need to imagine anymore! Book now an online demo with our consultant and check with your own eyes what our hotel chatbot can do!