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  • Platform

    The future of omnichannel communication for hotels

    Get more out of every channel with Asksuite—a hassle-free solution worth pursuing.

    Products

    • Omnichannel CRM
    • Sophia AI
    • Whatsapp Performance Suite
    • AskFlow Agents
    • Atlas

    Communication Channels

    • Inbound Emails
    • Instagram
    • Facebook Messenger
    • WhatsApp API
    • WhatsApp Campaigns
    • Webchat
  • Solutions

    Perfectly designed for hotels

    Hoteliers' smart go-to that keeps bookings rolling in while streamlining the experience from end to end.

    Departments & Roles

    • Reservation & Contact Center
    • E-commerce & Distribution
    • Revenue Management
    • IT Management
    • Marketing Management
    • General Management

    Use Cases

    • Booking & Revenue Booster
    • Reservation Team Management & KPIs
    • Sales & Reservation Productivity
    • AI-Powered Service Automation
    • Lead Generation & Marketing Campaigns
  • Resources

    Your premier destination for industry-tailored resources

    Unlock your hotel's full potential with assets designed to elevate your short- and long-term game.

    Blog

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    • Podcasts
      Podcasts

      Our podcast library takes you on a journey through the latest trends, industry insights, and innovations.

    • Ebooks
      Ebooks

      Free and easy-to-use tools featuring real-world examples to reach the skills you need to succeed.

    • Webinars
      Webinars

      With our expert guests, you'll stay up-to-date on all things hospitality.

  • About us

    Hoteliers favorite AI agent for six years running

    We listen to hotel professionals to work our magic, building award-winning solutions to transform the future of hospitality.

    • Work with us

      Join our team of trailblazers and let's create groundbreaking solutions together.

    • About Asksuite

      Discover how we're revolutionizing the industry one booking at a time!

    • Become a partner

      Join our collaborative network of game-changers and see your business thrive.

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Hi, I'm Sophia. The AI that works alongside your team to close more bookings.

Generative, conversational and built for hospitality. Sophia serves travelers 24/7 in 50+ languages, fluently and intelligently, qualifying leads so your team can focus on what people do best: selling more and delighting travelers.

I want Sophia at my hotel
WhatsApp
Instagram
Messenger
Telegram
Website chat
Sophia, Asksuite's AI
Sophia
Yes, we're pet friendly! Can I help you make a reservation? 😊
5,800+
properties
134M
travelers served
1.9B+
messages exchanged
87+
countries
AI + Humans

Sophia doesn't replace your team. She works with it.

AI does the first screening: it answers the traveler and qualifies every contact. Your team is free to focus 100% on negotiation, sales and relationships.

Sophia handles
Answering routine questions 24/7, in 50 languages
Preparing quotes, capturing leads and selling
Filtering and tagging opportunities automatically
Suggesting replies and quotes to the agent
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Your team focuses on
Bigger, more complex negotiations with leads already qualified by AI
Groups, events and corporate clients
Conversations that need a human touch
Teaching Sophia and defining how she speaks
Free up my team to sell more →
AI Booking Assistant

Serve travelers 24/7 in a human, fast and intelligent way.

50 languages
Replies in the language the traveler started in, no activation needed.
Personalization
Calls travelers by name and uses your hotel's tone of voice.
Context and multiple topics
Understands the conversation and answers several questions at once.
Text and audio
Receives and replies to voice messages on supported channels.
In-chat quotes
Integrated with 400+ booking engines, with OTA price comparison.
Safety filters
Never makes up discounts or gives in to manipulation attempts.
AI + Human When a traveler asks for a human, the conversation moves to your team in the same inbox, with the full history.
I'd like to book for this Thursday, 3 nights
We have availability for the following suites and rates:
Superior Balcony
$329/night
Prime view, up to 4 people, 38 m².
Book now
I want Sophia serving my travelers →
AI Agent Copilot

Your reservation agents, more productive with Sophia Copilot

Sophia works alongside the human team inside Live Chat, eliminating manual tasks in every conversation.

Smart quotes
Fills in dates and travelers automatically from the conversation.
Audio transcription
Turns travelers' voice messages into text in one click.
Text review
Adjusts and improves replies before sending.
AI + Human Sophia suggests, the agent decides. Suggestions appear in the conversation and your team chooses to use or adjust them.
Traveler
I'd like a quote for July 14, 3 nights, for 2 adults and 1 child aged 6
Quote Copilot
Dates
Jul 14 – Jul 17
Travelers
2 adults, 1 child
AI-generated suggestion based on your conversation.
Use details See options
I want a more productive team with Copilot →
AI Data Hub

Structured data for high-performance generative AI.

Centralize everything Sophia needs to know about your hotel. The more organized the knowledge, the more accurate the answers.

PDF and URL upload
Upload documents and website pages as knowledge sources.
Automatic URL updates
Your website pages are re-read automatically, keeping Sophia's knowledge always up to date.
Content conflict detection
Prevent the AI from giving wrong answers.
Source of every answer
Easily find and edit the content Sophia AI used for each Live Chat answer.
AI + Human Your team teaches, Sophia learns. You decide what she knows and how she talks to each traveler.
Knowledge sources
Birthday packages.pdf
Document · 2 pages
asksuitehotel.com/leisure
URL · updated today
Hotel questionnaire
Data layer · 48 answers
We offer personalized room decoration, picnic baskets and packages with cake and sweets. Can I help you choose? 🎂
I want Sophia specialized in my hotel →
Who it's for

Gains on every side of the conversation.

Travelers

✓Instant answers, 24 hours a day
✓Service in their own language
✓Quotes and bookings without leaving the chat

Reservations team

✓Fewer repetitive questions to answer
✓Quotes and transcriptions done by AI
✓More time to sell and delight

Managers

✓Service, sales and SLA metrics by channel
✓More direct bookings, less OTA dependence
✓Tone of voice and hotel information under control
Built for hotel chains
Sophia for Chains knows every property and updates quickly when something changes, with the right answer for each hotel.
I want Sophia in my hotel's operation →
Results

Results from AI and humans working together.

47% of pre-booking contacts arrive outside business hours. Sophia answers all of them instantly and hands the team only what needs a human.

98.5%
automation rate — only 1.5% ask for a human
2% → 7%
average website and booking engine conversion
4x
more sales productivity for reservation agents
50–70%
fewer non-sales calls and emails
I want to improve my hotel's results →
Integrations

Integrated with the entire Asksuite ecosystem and the channels where your travelers already are.

400+ booking enginesCRMsAskFlow Agents
WhatsApp
Instagram
Messenger
Website chat
Telegram
I want Sophia on all my channels →

Ready to have Sophia working alongside your team?

AI and humans at full power: serve travelers 24/7 and close more direct bookings.

› Talk to a Sophia specialist
Sophia
FAQ

Frequently asked questions about Sophia AI

What is Sophia AI?

+

Sophia is Asksuite's own generative, conversational artificial intelligence, built specifically for hotels and travel. She serves travelers 24/7, prepares quotes and qualifies leads, working alongside the hotel's reservations team.

Is Sophia a chatbot?

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No. Traditional chatbots follow fixed flows and canned answers. Sophia is a generative, conversational AI: she understands context, answers several questions at once, personalizes service, quotes in real time and also supports human agents with suggestions inside the inbox.

Does Sophia replace the hotel's reservations team?

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No. Sophia is an assistant: she handles routine questions and does the first screening of contacts, so the human team can focus on sales, follow-ups, groups, events and conversations that need a personal touch.

Which channels does Sophia work on?

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WhatsApp, Instagram, Facebook Messenger, Telegram and website chat, with every conversation centralized in Asksuite's omnichannel inbox.

How many languages does Sophia speak?

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More than 50. She automatically detects the language the traveler started the conversation in and replies in it, with no extra setup.

Can Sophia quote and book within the conversation?

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Yes. Sophia is integrated with 400+ booking engines, shows rates and availability in real time, suggests alternative dates when there's no availability and compares the direct price with OTA prices.

How does Sophia learn about my hotel?

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Through the AI Data Hub: the hotel uploads PDFs and URLs, fills out a questionnaire and adds structured information. The team also sets Sophia's tone of voice and can teach her new answers at any time.

Can Sophia give discounts or make things up?

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No. Sophia has safety filters that prevent unauthorized discounts or perks and resist manipulation attempts, answering only based on the hotel's information.

What results do hotels get with Sophia?

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On average, hotels using Asksuite reach 98.5% service automation, raise website and booking engine conversion from 2% to 7% and boost their agents' sales productivity 4x.

How does Sophia help increase direct bookings?

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She quotes within the conversation, integrated with 400+ booking engines, compares the direct price with OTA prices, suggests alternative dates when there's no availability and sends captured leads to the hotel's CRM.

Does Sophia work for chains with multiple properties?

+

Yes. Sophia for Chains understands each property's information separately and updates quickly whenever something changes at a hotel. On Asksuite's omnichannel platform, the chain follows conversations from every property and channel on a single screen.

Products

  • Omnichannel CRM
  • Sophia AI
  • Whatsapp Performance Suite
  • AskFlow Agents
  • Atlas

Communication Channels

  • Inbound emails
  • Instagram
  • Facebook Messenger
  • WhatsApp Suite
  • WhatsApp Campaigns
  • Webchat

Departments

  • Reservation & Contact Center
  • E-commerce & Distribution
  • Revenue
  • IT
  • Marketing
  • General Management

Uses

  • Booking & Revenue Increase
  • Reservation Team Management & KPIs
  • Sales & Reservation Productivity
  • AI-Powered Service Automation
  • Lead Generation & Marketing Campaigns

Resources

  • Blog
  • Ebooks
  • Podcasts
  • Webinars
  • Cases

Company

  • Contact Us
  • About Us
  • Become a Partner
  • Work With Us
  • Terms & Privacy
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