"A Year from now you will wish you started today.", advises Todd Noftall, guest experience creator and expert, to all hospitality professionals. Read more here: A 5-star Hotel website copywriting turns the website into your best salesperson. Take the first steps now with this simple guide with practical tips and get online visitors to book with you! In this podcast, Calvin Stovall, Chief Experience Officer of ICONIC Presentations, gives good examples of what we can now for a better tomorrow in hospitality. Conversational marketing is the top-notch strategy to communicate with potential guests and effectively boost direct bookings and revenue: In this podcast episode, Kyle Allison shares with us his passion for the hospitality industry and how he managed to reinvent himself during the COVID-19 crisis. Hotels with Asksuite smart service platform can now use Mirai booking engine or Mirai Metasearch to boost even more direct bookings.