Discover how tech tools tailored for hospitality enhance the guest experience, streamline communication, and boost your hotel’s performance from the first interaction to post-stay.
In recent years, consumers have increasingly prioritized investing in experiences, and the hospitality sector plays a key role in this shift. A Mastercard study revealed that 50% of British consumers plan to invest more in this kind of consumption compared to 2023. If your hotel is ready to enhance the guest experience and deliver a seamless service before their stay even begins, you’re ahead of the curve in hospitality.
With global tourism and travel demand on the rise, it’s essential to adopt solutions that improve guest satisfaction in a way that’s practical, efficient for your team, and highly satisfying for customers.
Hospitality-focused tech tools offer the best approach to maximizing the guest experience from the moment travelers first interact with your hotel.
Let’s dive into why this theme is critical in hospitality, how it begins early in the booking process, which tech tools guarantee success, and the benefits your hotel will gain.
Why is the guest experience important in the hospitality industry?
Guests’ experiences impact multiple aspects of your hotel, making it essential to offer excellence right from the very first contact a traveler has with your brand.
By delivering great experiences throughout the guest journey, you can:
- Turn first-time visitors into repeat customers
- Strengthen your hotel’s brand through positive online reviews
- Increase word-of-mouth recommendations from loyal guests
- Gain new insights to further improve the guest journey
- Boost direct booking revenue
- Drive sustainable growth for your hotel’s profitability
Now, the million-dollar question: Why should a traveler choose your hotel over another? The guest experience you provide is a key factor in that decision.
Providing an exceptional guest journey not only builds your hotel’s reputation but also makes it more profitable year after year.
But when does this experience truly begin?
If you said “before the first interaction,” you’re absolutely right! And this is where tech tools come into play.
How do communication channels impact the guest experience?
It’s no secret that guests expect seamless experiences, quick responses, and clear communication. Beyond that, they want to engage with your hotel using their preferred channels.
A Harvard Business Review article highlights how companies are shifting from a product-centric to a life-centric approach to meet customers’ changing needs, which mirrors the pace of their daily lives.
Travelers crave simplicity—whether it’s streamlined processes or hassle-free communication. This is what potential guests need to confidently make a booking.
In the hospitality industry, the guest experience revolves around fitting into their busy schedules. Life happens, and decisions—including trip planning—are made while in the midst of daily routines.
In fact, the decision-making process begins long before the first conversation: it starts with your hotel’s availability and ease of access. That’s why it’s crucial to be present on the channels potential guests are likely to use, such as WhatsApp, social media, email, and your website.
Did you know? An AI-powered agent specifically designed for hotels, combined with an omnichannel platform, streamlines your hotel’s communication. Centralizing all interactions on a single platform that also provides valuable data allows your team to manage conversations more efficiently, offering a smooth guest experience.
3 tech tools to improve the guest experience in your hotel
Now that you understand the role of communication, what are some smart ways to boost guest satisfaction before the first interaction even takes place? The answer is simple: by implementing the right tech solutions tailored to your hotel.
Automation tools are valuable for enhancing the guest experience throughout their stay. Here are 3 tools that will simplify your operations and take guest satisfaction to new heights:
1. AI-Driven reservation agents
To be present across multiple channels and handle demands 24/7, your hotel needs an efficient, automated solution. AI-powered Reservation Agents can provide:
- Accurate responses to FAQs
- Instant replies at any time of day
- A seamless, self-checkout booking process
Asksuite’s AI Reservation Agent can be integrated with major channels like Instagram, Facebook, WhatsApp, and more, ensuring potential guests receive quick and accurate responses from the very first interaction.
2. Personalized message flows
Sending the right message to the right guest at the right time—on today’s most popular channels—can significantly boost guest satisfaction. However, this shouldn’t overburden your team.
AskFlow, Asksuite’s newest product, automates this entire process for your hotel. By using AskFlow, you can:
- Recover abandoned bookings
- Follow up with guests throughout their journey
- Send check-in/out messages
- Offer vouchers to use during their stay
- Request guest reviews for your hotel
- Promote discount vouchers to returning guests
Delivering timely, personalized messages through WhatsApp is essential to crafting a unique guest experience before, during, and after their stay.
Want to learn more about AskFlow and be among the first to experience it? Save your spot on the waitlist now!
3. Omnichannel Platform
Beyond ensuring smooth communication, managing all guest interactions efficiently is key. Otherwise, staff will spend all day switching between tabs—an ineffective use of time.
Centralizing communications into one platform maximizes the quality of guest interactions and ensures a better experience via chat. Plus, an omnichannel system provides useful insights, such as:
- Individual performance of staff members
- AI chatbot efficiency
- Volume of interactions around the clock
- Channels driving the most bookings
- And much more!
Have you heard the news? Asksuite has just released an exclusive ebook on how to use intelligent automations to boost your hotel’s direct bookings. Download it now and start putting these tips into action!
How to measure the guest experience in hospitality
As we’ve discussed, relying on data is essential for evaluating the success of your strategies, identifying areas for improvement, and refining your hotel’s approach.
The tech tools we’ve highlighted not only streamline your processes but also provide the metrics needed to assess guest satisfaction.
Here are key data points to measure guest experience effectiveness:
1. Positive review requests
Now that review requests can be automated, tracking them is easier than ever. Compare metrics such as:
- Guest experience during peak season vs. off-season to evaluate service quality
- Year-over-year guest satisfaction to determine your hotel’s growth
- Direct bookings vs. OTA bookings to assess the effectiveness of initial interactions across different channels
The key is identifying what’s relevant to your hotel and focusing on the data that reveals areas for improvement.
2. Chat Evaluations
You can gather valuable insights by asking guests for feedback on chat interactions, whether with AI or human agents. This helps you fine-tune your AI agent’s responses and identify areas where human agents can improve.
The easiest way to collect this feedback is by sending an automated survey after booking or at the end of their stay.
3. Returning Guest Volume
Returning guests are a clear indicator that your hotel’s experience meets customer expectations. Comparing returning guest data can provide insights such as:
- Do returning guests spend more on food and beverages?
- Are they likely to book spa services or other amenities?
- How frequently do they book throughout the year?
Turning the guest experience into actionable metrics helps elevate your hotel’s business awareness and guides improvements that offer the best possible experience for your guests.
To leverage tech tools that support exceptional guest experiences, talk to one of Asksuite’s specialists. Make the most of Asksuite’s solutions designed to take your business to the next level!
