Transforming guest inquiries into direct bookings worth over £267,000!
As Ireland’s tourism industry continues to thrive, with a projected 3.97% annual growth rate in 2024, luxury destinations like Galgorm Resort are embracing innovative technologies to maintain their position as leaders in hospitality.
Globally award-winning, Galgorm is set in the beautiful Northern Irish countryside and is renowned for its world-class Thermal Spa Village, exclusive accommodation, and immersive experiences. In their ongoing commitment to excellence, Galgorm has integrated Asksuite’s AI-powered reservation agent, revolutionizing their operations and driving significant increases in direct booking revenue.
Let’s delve into their success story and discover how they transformed their operations to achieve success in scaling their services while providing exceptional customer service.
Galgorm Resort: a globally award-winning sanctuary of luxury and wellness
Galgorm, located in Northern Ireland, spans 450 acres of parkland along the River Maine. The resort offers a range of accommodations, including guestrooms, lodges, and the newly introduced Forest Den-style options, which expand the choices for visitors.
When it comes to dining, Galgorm features several restaurants and bars, with Fratelli Ristorante recognized for its culinary excellence. At the heart of the resort is the Thermal Spa Village, one of the largest in Europe, spread across landscaped gardens. It includes saunas, snow cabins, riverside hot tubs, and the Vitality Pool. A standout feature is the Celtic Sauna Ritual, designed to promote relaxation and well-being.
The resort also offers a Skin Clinic alongside a variety of exclusive treatments. Recently, the Thermal Spa Village has received international recognition for its excellence in hospitality and wellness, solidifying its place as one of Europe’s premier spa destinations.
Challenges Galgorm faced before Asksuite
Before partnering with Asksuite, Galgorm Resort encountered several operational challenges:
- Managing a substantial amount of phone calls, emails, and inquiries across multiple channels;
- Delays in responding to frequently asked questions;
- Digital journey of guiding guests through various accommodation options;
- Handling a large volume of inquiries related to their restaurants and lodging properties.
Finding staff who speak multiple languages can be tough. With an AI Reservation Agent that supports over 40 languages, you can address travelers’ main questions in their own language, making the booking process smoother. Don’t lose deals because of language barriers!
How Asksuite transformed Galgorm’s booking process
With Asksuite’s AI Reservation Agent, Galgorm was able to these challenges by:
- Offering instant, 24/7 responses to guest inquiries;
- Seamlessly integrating with their booking engine;
- Providing personalized AI-generated responses with a 90% understanding rate for FAQs;
- Supporting over 40 languages, enabling international guests to interact in their own language.
Talking about revenue, in the last 6 months, Galgorm achieved more than 23x ROI through direct bookings accelerated by Asksuite. Since integrating with the tech tool, it has generated over £267,000 in direct bookings.
The AI agent handled 100,000 chats, greatly reducing the burden on the reservations team and allowing guests to inquire at their convenience, with nearly one-third of all interactions taking place outside business hours.
A surge in guest engagement
The AI solution also led to a surge in inquiries for accommodation, accounting for over 33% of all chats in the last quarter. This shift to automated support freed up time for Galgorm’s team to focus on delivering exceptional, personalized service to their guests.
Ready to boost your bookings? Follow in Galgorm’s footsteps and discover how Asksuite can help your hotel elevate its operations and maximize revenue. Talk to one of our specialists today!
