Discover how intelligent automation helps hotel managers reduce end-of-year staff overload, streamline communication, and effortlessly unlock revenue opportunities
High demand. Overwhelmed staff. Lost revenue. The year-end season should be a hotel revenue peak, yet it often overloads reservation teams with manual tasks slowing everything down, especially when it comes to interacting with travelers: answering FAQs, sending quotes, following up with hot leads.
Delayed responses and a task backlog can cost your hotel a significant portion of potential direct bookings, as well as your brand’s first impression on travelers . That’s where intelligent automation stops being a trend and becomes an operational necessity.
Let technology manage the repetitive work so your team can focus on what truly drives results, negotiating deals, upselling premium experiences, and delivering the kind of service that turns travelers into repeat customers.
Want to know how to master your hotel’s communication this end-of-year season? Read the full article!
The hotel manager’s role: designing the communication strategy
Automation platforms are execution engines, not decision-makers. The real advantage comes from the strategic framework you design before activating workflows. As a General Manager or Director, your job is to define the communication strategy, determining when to send messages and how to segment your audience. These decisions are key to achieving maximum relevance and impact.
Defining the right approach ensures communication is timely and relevant. Once this blueprint is set, automation platforms like AskFlow Agents take care of the otherwise manual execution.
Are you in the know? AskFlow Agents, Asksuite’s AI multi-agent automation platform, enables the creation of intelligent AI agents that automate tasks and personalized communication throughout the entire traveler journey.
Connected to Asksuite’s omnichannel, PMSs, and other third-party systems, AskFlow Agents allows you to build a team of AI agents that work together with your staff. This provides greater control over hotel operations, making it possible to run at scale and generate more conversion, control, and revenue.
Once you set the most appropriate year-end communication strategy, reservation agents can indeed focus on high-impact activities while hospitality-driven technology takes care of routine work.
3 Practical ways to use automation to alleviate demand (and generate revenue)
The holiday season’s chaos usually stems from 3 specific bottlenecks: lost follow-up opportunities, manual traveler journey communication, and missed upselling moments. Intelligent automation directly addresses each bottleneck while generating measurable revenue impact.
Let’s examine how the right tech-stack can help you organize these peak periods and give your staff a break from manual activities.
1. Active reservation recovery (the follow-up the team doesn’t have time for)
During peak season, your team receives numerous quote requests daily via WhatsApp, Instagram, and website chat. A potential guest asks about New Year’s Eve availability, receives a quote, and then disappears. Ideally, your agent would follow up 24 hours later, but they’re handling multiple conversations, and the opportunity slips through the cracks.
This scenario repeats daily, leading to thousands of dollars in lost direct booking revenue. The traveler ends up booking through an OTA, and your hotel pays a 15-20% commission for a reservation that could have been captured directly. The lack of follow-up results in missed opportunities and unnecessary costs.
A traveler requests a quote but doesn’t complete the booking:
- The Chat Recovery Agent sends an automated follow-up via WhatsApp, previously checking the PMS if the booking wasn’t completed;
- The message is personalized, highlights limited availability, and can include a direct booking link to encourage conversion
This particular Agent provides an average ROI of 35x and 88% of Asksuite’s clients already use it!
2. The guest journey (pre-check-in, check-in, and post-stay)
Manually sending pre-check-in information, event details, and check-out instructions to thousands of guests within a three-day window can take 10-15 hours of staff time during the busiest season.
Each message needs to be customized with names, reservation details, and other relevant info. This creates a significant workload that strains resources during peak periods.
As a result, messages may be sent late, inconsistencies pop up, or some communication is missed entirely, causing frustration for both staff and guests.
Hotel-specialized automation platforms can automate the entire guest journey timeline based on triggers set by your hotel’s unique necessities:
- 7 days before arrival – Pre-Check-in Agent sends a message with important instructionsn:
- “Hi Sarah! Your stay at Hotel Paradise is just a week away. Complete your check-in here, avoid lines and check out our restaurant menu for your first night.”
- On arrival day – Check-in Agent shares event details
- “Welcome, Sarah! Your room is ready. Tonight, you can enjoy live music at 8 PM in the lobby bar. If you need any recommendations for dinner, our restaurant staff is glad to help!”
- After departure – Satisfaction Survey Agent requests feedback
- “Sarah, thank you for staying with us! We’d love to hear about your experience. Could you take 2 minutes to share your feedback?”
The relief for staff is significant as these messages no longer take up any of their time.
Did you know? AskFlow Agents performed over 2 million tasks. This translates into hundreds of hours saved, which can be redirected toward more revenue-generating activities.
3. Strategic service offers (the perfect timing)
Your hotel likely offers multiple upselling opportunities like room upgrades, gala dinner packages, spa treatments, and more, which generate significant revenue, especially during the year-end season.
For example, a $150 suite upgrade across 50 travelers equals $7,500 in additional revenue with minimal extra cost. However, executing this at scale is a challenge.
Manually reviewing thousands of bookings to identify travelers who might want to take amenities and crafting personalized offers is practically impossible during peak season. Sending these offers right after arrival becomes daunting, as your reservation team is already tasked with their daily duties.
It’s more effective to automate this strategy using intelligent segmentation and trigger-based messaging. Once you define the rules, such as sending a list of extras that might interest guests based on their profile (e.g., room type, number of guests, or length of stay), the agent continuously monitors your database to send the right message to the right customer at the right time.
Since the communication strategy was previously defined by you based on the hotel’s historical data, offers reach travelers at the moment of highest conversion probability, without adding to your team’s workload during the busiest time of the year.
Ready to transform year-end communication at your hotel?
The difference between hotels that thrive during peak season and those that merely survive often boils down to communication leverage. Hotel tools that feature AI multi-agents can help your hotel get through high-demand periods without breaking a sweat!
Some Asksuite clients, like Villa Huapi, have already transformed communication with travelers using AskFlow Agents. Beyond the financial gains, in just one month, the hotel achieved a response rate of over 19% and significantly increased traveler engagement and active contact.
Check out the complete success story and understand the strategies used by Villa Huapi and other hotel chains and resorts with AskFlow Agents.
