Grínberg’s Village Hotel was one of the first Asksuite clients to test the new WhatsApp message automation solution, and they saw impressive results in a short period.
Following up with potential guests at the right time is one of the biggest challenges in hospitality, while also being one of the best ways to boost profit. This was exactly what Grínberg’s Village Hotel was facing before adopting AskFlow, Asksuite’s latest product.
The hotel, which is a client of our partner Tribuzana, understood the potential of the WhatsApp message automation solution that Asksuite was developing and joined during the testing phase of AskFlow. The results were outstanding!
Want to know how they achieved a 28x ROI with Asksuite’s new solution? Read the full story below!
Meet Grínberg’s Village Hotel
Grínberg’s Village Hotel is located in Socorro, a city famous for its breathtaking natural scenery, approximately 130 km from São Paulo. The hotel is designed to offer relaxing and peaceful moments.
Situated in a prime location, Grínberg’s Village Hotel provides a unique lodging experience connected to the region’s ecotourism. With various accommodations, including apartments and cottages with a countryside vibe, guests can enjoy pools, spa services, and a restaurant that focuses on local cuisine.
The Challenges & the Solution
Before using AskFlow, Grínberg’s team was split between assisting guests and manually scheduling follow-ups for abandoned carts, which was very time-consuming.
Follow-ups are crucial because they reconnect with travelers who have a high chance of booking, as they’ve already shown interest by getting a quote online. However, given the repetitive nature and the high volume of these tasks, it became difficult to manage them effectively, especially during peak periods. This is where AskFlow made a difference.
With AskFlow, the abandoned cart follow-up process became automated and personalized based on travelers’ information. The messages follow a customized flow designed by the hotel, helping to recover lost sales. This ensures that:
- Hot leads are followed up closely
- Service is continuous and faster
- The pre-stay experience is positive from the get-go
As a result, the team became more efficient, serving more clients in less time with superior quality. The outcome? Increased sales.
The Results
By automating abandoned cart follow-ups, improving follow-up efficiency, and freeing up the team for more revenue-generating tasks, Grínberg’s achieved a 26% response rate from customers within the first three months of using the solution. Miguel Melo, the operations director of Tribuzana, comments on Grínberg’s results:
“When we look at the cost of time for human action, AskFlow reduced costs by an average of 2.75 times, practically tripling efficiency.”
This led to a significant increase in revenue, providing a 28x ROI from the bookings facilitated via AskFlow.
Want to understand how Asksuite’s complete suite of solutions can help your hotel generate more revenue from direct bookings? Talk to a specialist today!
