Responding promptly to travelers’ common inquiries and optimizing direct bookings were key concerns for the 4R Hotels chain. Asksuite’s AI-powered agent stepped in with immediate, high-level support.
Spain currently ranks as the world’s second most visited country, just behind France. In 2023, over 85 million tourists explored the destination, highlighting an 18.7% increase from the previous year.
The Spanish hospitality industry is undoubtedly a sea of opportunities. Hoteliers must stay updated on the latest strategies to make the most of the growing demand and maximize revenue potential. This is where tech-savvy professionals shine, leveraging cutting-edge tools as strategic allies.
This was the case for 4R Hotels, the highly-esteemed Spanish hotel chain. Curious about how they achieved a remarkable 17x ROI in direct bookings utilizing Asksuite’s advanced technology?
Let’s delve into their success story!
Have you heard of 4R Hotels?
Bathed by the serene waters of the Mediterranean Sea, the 4R Hotels group boasts 8 properties along Costa Dorada. Among them are 2 resorts and 6 hotels, each offering an once-in-a-lifetime experience:
- Various leisure activities;
- Delightful gastronomic experiences;
- Paradisiac Mediterranean views;
- Comfortable, spacious, and distinctive accommodations;
- And much more!
In addition to being ideal vacation spots, 4R Hotels are well-equipped for hosting weddings, birthdays, and corporate meetings.
What challenges were 4R Hotels facing?
Before integrating Asksuite’s AI Reservation Agent, 4R Hotels struggled to quickly respond to common traveler queries, such as:
- Booking quotes;
- Hotel details;
- Check-in/out info.
Automating these responses was crucial for streamlining operations and enhancing direct booking capabilities through their website and other communication channels.
Did you know that since Asksuite started operations in 2018, 41% of our clients’ direct bookings were led by our AI-powered agent? Taking advantage of an AI Reservation Agent can significantly boost revenue, turning it into a lucrative solution.
To improve customer service efficiency and drive direct bookings, 4R Hotels looked to Asksuite, the highest voted AI chatbot for the hospitality industry for 5 years in a row.
How did Asksuite’s AI Reservation Agent propel direct booking revenue at 4R Hotels?
4R Hotels recognized that Asksuite’s AI Agent had all the features they needed to get up to speed with communication processes, ensuring the best customer experience and facilitating direct bookings. Here are some of the AI agent’s standout traits:
- Seamless booking engine integration;
- 24/7 immediate responses;
- Up to 90% understanding rate for FAQs;
- Personalized AI-generated responses;
- Ability to handle multiple topics within a single question.
Following the implementation of Asksuite’s AI Reservation Agent, only 4.2% of interactions required human intervention, freeing up valuable time for the service team across their 8 properties.
Impressively, 54.6% of total interactions were addressed outside business hours – all managed by Asksuite’s AI Agent.
In terms of return on investment, the results were exceptional. Within just 7 months, 4R Hotels reached a staggering 17x ROI exclusively through direct bookings accelerated by Asksuite. Additionally, the solution generated over $53,000 in group quote opportunities forwarded to the sales team.
4R Hotel’s success story highlights
Popular destinations like those offered by 4R Hotels present abundant business opportunities for the hospitality industry. By embracing tailored technologies, hoteliers can strengthen their revenue and efficiency.
4R Hotels’ strategic implementation of Asksuite’s AI Reservation Agent not only significantly elevated direct booking revenue but also allowed their service team to focus on delivering exceptional guest experiences across all 8 properties. With the AI Agent handling more than 95% of travelers’ common questions, the results speak for themselves.
Want to take direct booking revenue to new heights with the industry’s leading AI solution? Contact our specialists at Asksuite and discover what we can do for your business.
