Asksuite’s latest product has streamlined Sun Bay’s processes, enabling revenue generation through direct bookings via automated follow-ups on abandoned carts, achieving a staggering 87x ROI.
High-quality, immediate service after business hours can make a significant difference in a hotel’s booking conversion rates. Sun Bay Hotel knows this well, which is why they’ve been a satisfied Asksuite client for a while now, making the most of the AI-powered Reservation Agent.
To enhance the guest experience and improve operational efficiency, the hotel implemented AskFlow, becoming one of the first to utilize this new solution from Asksuite’s arsenal of products.
By combining 24/7 service across all communication channels with automated WhatsApp follow-ups for abandoned carts, they achieved remarkable response rates and an increased ROI with AskFlow.
Want to know how Sun Bay Hotel hit 87x ROI with AskFlow? Read the full case!
About Sun Bay Hotel
Sun Bay Hotel is located in Pipa, one of the most famous beaches in Rio Grande do Norte, renowned for its stunning cliffs, crystal-clear waters, and vibrant nightlife. A popular tourist destination, the area offers a variety of activities such as dune buggy tours, and it boasts a charming village filled with shops, bars, and restaurants.
The hotel offers exclusive accommodations, where guests can enjoy leisure amenities like a pool, bar, games, a kids’ playground, and a restaurant serving regional and international cuisine. Families, couples, and leisure travelers all find a tranquil, welcoming environment and a range of services at Sun Bay.
Challenges with a solution
Handling all follow-ups for unfinished bookings outside of business hours was Sun Bay’s biggest challenge before AskFlow. The hotel receives a high volume of inquiries from potential guests daily, and manual follow-ups, especially after hours, were a major hurdle to operations and revenue generation.
To automate this process—without overloading staff the next day and ensuring timely responses regardless of when a booking request is made—Sun Bay implemented AskFlow. With customized settings, such as timing, all follow-up messages are now handled entirely by AskFlow.
This automation freed up the service team from manually sending thousands of messages, guaranteeing that all contacts receive the abandoned cart follow-up at the right moment. As a result, Sun Bay saw improved booking conversions and provided swift, efficient service to travelers from the very first interaction.
The Results
From the first month of using AskFlow, Sun Bay saw impressive results. Of all the automatically sent messages, 47% received responses from potential guests, showing the effectiveness of ongoing service via WhatsApp.
WhatsApp is, without a doubt, travelers’ preferred communication channel due to its convenience and speed. Sending the right message, to the right person, on the most popular channel significantly boosts engagement and direct bookings.
Sun Bay achieved an astounding 87x ROI from messages initiated by AskFlow’s automation and completed by the reservation team. The quality of service improved thanks to AskFlow’s timely follow-ups, preventing traveler disengagement and boosting Sun Bay’s direct bookings.
Discover how AskFlow can turn your traveler communications into revenue opportunities! Speak with a specialist today and see how Asksuite’s latest solution can revolutionize your hotel!
