Hotelier, have you ever considered how much revenue you might be losing from inefficient customer service to travelers interested in your hotel? Maybe you’re still not following up because your team can’t handle the high demand. You should know that adopting specialized hospitality technologies—such as Asksuite’s AI Reservation Agent and AskFlow—could be the ideal solution to boost direct reservations.
Hotels across various regions are already using AskFlow to improve communication with travelers and raise conversion rates. In this article, we explain how AskFlow supported Hotel Villa Huapi and Los Lagos Resort Hotel in streamlining manual processes and delivering smooth, high-quality service via automated reservation follow-up workflows.
What is AskFlow?
AskFlow is a solution that automates your hotel’s communication with travelers through intelligent, customizable WhatsApp workflows. Integrated into the Asksuite solutions suite, it facilitates the strategic sending of messages throughout the traveler’s journey.
Recently launched, AskFlow is already generating significant results by automating repetitive tasks that were previously performed manually—such as following up on quote requests, sending check-in/check-out instructions, and re-engaging travelers when there’s unavailability—thus enhancing interactions on WhatsApp, the channel most widely used today.
Case 1 – Villa Huapi: Closer connections to obtain reservations
Hotel Villa Huapi is a residential and tourist complex located in Argentina, surrounded by the natural beauty of Patagonia, offering a variety of activities for guests year-round.
The Challenge:
The hotel faced difficulties maintaining contact with travelers who requested quotes and converting more of these inquiries into confirmed reservations. Manually following up with each request consumed considerable time, preventing the team from also focusing on guest service.
The Solution:
By implementing AskFlow, Villa Huapi automated its reservation follow-up, automatically sending over 300 messages in one month according to rules defined by the hotel. The solution was customized to send a WhatsApp message 6 hours after a traveler requested a quote and did not complete the reservation. The workflow is carried out as follows:
Results:
- Response rate above 19%
- 19X ROI for direct reservations in one month
- Increased engagement and active contact with travelers
Case 2 – Los Lagos: Recapturing Opportunities and Maximizing Conversions
Los Lagos Resort Hotel is a tourist complex located in Capiatá, Paraguay, offering a variety of accommodations and activities for guests seeking relaxation and adventure, providing an immersive experience in the region’s lush nature.
The Challenge:
The hotel struggled to contact travelers who showed interest but did not finalize their booking. With a high volume of inquiries, the reservation team had to spend significant time manually messaging each traveler.
The Solution:
With AskFlow, Los Lagos automated its reservation follow-up, automatically sending over 800 messages in one month. The workflow was customized to send a WhatsApp message 12 hours after a traveler accessed the quote, clicked “book now,” and did not finalize the reservation. Here’s how the workflow operates:
Results:
- Response rate above 18%
- 13X ROI in the first month
- Effective traveler re-engagement, increasing conversions
In both cases, despite facing similar challenges, AskFlow proves its ability to adapt to each hotel’s unique reality, streamlining processes and delivering positive results through:
Customized workflows
Hotels define not only the content of follow-up messages, but also the timing of each message and how to engage with travelers when they respond.
Automation that eases workload
By automating key steps, teams can focus on strategic tasks while maintaining a personal connection with guests.
Timely customer engagement
Follow-ups happen while travelers are still engaged, strengthening relationships and increasing conversion rates.
More Hotels Boosting Conversions with AskFlow
In addition to the cases mentioned, other hotels across Latin America have recorded outstanding results by automating customer re-engagement with AskFlow:
- A luxury urban hotel in Colombia sent over 250 follow-up messages in one month, achieving a 55X ROI and a response rate above 42%.
- A large-scale resort in Uruguay sent over 200 messages, reaching a 160X ROI with a response rate above 38%.
- A luxury resort in the heart of Colombia’s Coffee Axis obtained a 26X ROI and a response rate above 23%.
WhatsApp: The key strategy for reservations in Latin America
In Latin America, WhatsApp is fundamental for digital communication, with high adoption rates among users:
With such widespread adoption, AskFlow integrates with the WhatsApp API to optimize customer interactions via this channel, facilitating re-engagement and increasing conversion opportunities.
WhatsApp is so very crucial! Now it can be a gamechanger for your hotel. Learn more about our WhatsApp API solution!
AskFlow: More efficiency and more reservations
AskFlow is already generating significant results for hotels by automating follow-ups and maximizing conversion opportunities. With less manual effort and greater efficiency, hotels can enhance the traveler experience and boost direct sales.
Want to know how AskFlow can transform the guest experience at your hotel?
Talk to a specialist now!
