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Paula Carreirão

September 22, 2020


Hotel Cast #8: Hotel Techs and Sales: How Can Hotels Optimize Their Commercial Performances?



In this episode of the Hotel Cast Podcast, we chat with Shona Whitehead, Managing Partner of Cogent Blue, about how to optimize hotel commercial performances, the best practices in revenue management right now and the relationship between the commercial teams and hotel techs.

Listen to the episode here: 

In this episode, we cover:

  • How today’s challenges are putting pressure on leaders to continuously optimize their hotel commercial performances;
  • The best practices in hotel revenue management;
  • How technology can help the commercial team perform better;
  • The biggest gaps between commercial teams and tech;
  • The main differences between the commercial approach before, during, and after the pandemic in the hospitality industry

Shona Whitehead shares with us why did she choose the hospitality industry and her passion for Sales and Revenue. Even if she can’t exactly say when she decided that “hotels were it”, it seems like the “hospitality bug” has really taken her, and today she plays several roles supporting and developing the industry.

In addition to being the Managing Partner of Cogent Blue, she is also a Member of the Institute of Hospitality, an active supporter of Hospitality Action, and regularly contributes to industry forums and events. I guess we can say that Shona and hospitality were meant to be together!

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