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Today, WhatsApp is the most powerful communication channel for sales and guest engagement for hotels across Brazil and Latin America.
While OTAs offer convenience during the search and booking process, WhatsApp provides travelers with a more personal and conversational experience, allowing them not only to book but also to ask questions before and after their stay.
Why should you direct all your hotel’s contacts to WhatsApp?
According to Asksuite data, WhatsApp delivers the highest average conversion rate across our customers—whether conversations are handled entirely by AI, by human agents, or through a hybrid model where AI qualifies leads and reservation agents step in to close the sale.
Every conversation automatically becomes a lead.
When you drive traffic to a landing page, travelers face the friction of filling out forms with personal information, and many abandon the process before converting, wasting valuable marketing budget. By directing them to WhatsApp instead, you immediately capture at least their phone number, making it much easier for your reservation team to follow up and for your marketing team to run future WhatsApp Marketing campaigns.
Every WhatsApp conversation has a high potential to become a qualified lead, and, with the right follow-up, a confirmed booking.
If your hotel or hotel group wants to increase direct bookings, generate more qualified leads, strengthen guest relationships, and reduce OTA dependency, here are 14 effective ways to drive more traffic to WhatsApp.
1. Add a Floating WhatsApp Button to Your Booking Engine
Place a visible WhatsApp button throughout every step of your booking engine. If travelers have questions during the booking process, they can contact your team before abandoning their reservation, allowing you to capture their contact information.
2. Recover Booking Engine Abandonments
Configure an automated AI agent in Asksuite’s autonomous agent builder (AskFlow Agents) to detect when travelers abandon the booking engine and automatically send them a WhatsApp message encouraging them to complete their reservation. This is made possible through AskFlow Agents’ integration with your booking engine.
3. Re-engage Non-Converting Conversations from Other Channels
Travelers who interact through channels such as your website chat, Instagram, or Facebook often request a quote but never complete their booking. A chat abandonment agent can automatically send a WhatsApp follow-up to re-engage these potential guests.
4. Meta Ads with a WhatsApp Call-to-Action
Facebook and Instagram campaigns can send travelers directly into a WhatsApp conversation with your hotel, shortening the conversion journey and improving advertising ROI.
5. Email Marketing with a WhatsApp CTA
Include WhatsApp buttons and links in your email campaigns so recipients can start a conversation with your team in just one click. This works especially well for promotions, seasonal campaigns, and special offers.
6. Invite Website Chat Visitors to Continue the Conversation on WhatsApp
Use features such as Call to Negotiate on WhatsApp (available through Asksuite’s AskStore). After a traveler receives a quote in your website chat, the AI automatically sends a personalized invitation encouraging them to continue the conversation with your reservation team on WhatsApp.
7. Display Your WhatsApp Number Across Your Website
In addition to a floating WhatsApp button, make your WhatsApp number visible in your website’s header, footer, and contact page.
Use a shortened WhatsApp link with a pre-filled message so your reservation team can easily identify where the conversation originated.
8. Run WhatsApp Marketing Campaigns
All leads captured through your marketing campaigns, customer service channels, or even your past guest database can be used for WhatsApp Marketing campaigns through the Asksuite platform.
You can upload segmented contact lists, create message templates, submit them for Meta approval, launch campaigns, and monitor results—all from a single platform.
Even better, every campaign response is automatically routed to your reservation team with the appropriate campaign tag, making it easy to identify why the guest reached out.
Within the performance dashboard, your team can filter campaign tags to track sales generated by campaign, property, reservation agent, or communication channel.
Important: WhatsApp marketing campaigns should be used responsibly. Avoid sending promotional messages more than once per month to the same contact, and only message qualified leads or previous guests. Sending campaigns to unqualified lists may result in spam reports and could lead to your WhatsApp number being restricted.
9. Add WhatsApp to Your Instagram Linktree
Include your WhatsApp link in your Linktree (or similar bio link tool) so followers can contact your hotel directly from your Instagram profile.
10. Google Search Ads with a WhatsApp CTA
Configure Google Ads messaging assets or WhatsApp-enabled campaign extensions, allowing potential guests to start a conversation directly from search results.
11. Add WhatsApp to Your Google Business Profile
Make it easier for travelers who discover your hotel on Google to contact you by adding a WhatsApp messaging option to your Google Business Profile whenever available.
12. Promote WhatsApp Through Instagram Stories
Create an Instagram Story Highlight featuring your WhatsApp logo and explain why travelers should contact your hotel through WhatsApp.
Every Story should also include a clear call-to-action encouraging viewers to start a WhatsApp conversation.
Below you’ll find a step-by-step visual guide showing how to add a WhatsApp link to your Instagram Stories.
13. Add a Floating WhatsApp Button to Your Website
A floating WhatsApp button on your website is essential.
If your website also features a live chat, position both options together so visitors can choose their preferred communication channel. Alternatively, place the live chat on one side of the screen and WhatsApp on the other for maximum visibility.
14. Automatically Recover Missed Phone Calls via WhatsApp
By combining AskFlow Agents with Asksuite’s VoIP telephony solution, every unanswered phone call can automatically trigger a WhatsApp message, giving your hotel an immediate opportunity to recover missed booking inquiries.
Inside Asksuite’s Omnichannel platform, you can also view travelers’ real communication behavior. Guests often switch between phone calls and WhatsApp multiple times before making a booking, and the entire journey is unified into a single conversation history.
Final Thoughts
The more entry points you create for travelers to contact your hotel through WhatsApp, the greater your chances of capturing qualified leads at the right moment and converting those conversations into direct bookings—while maximizing the return on your marketing investment.
