New Launch: Automated Tag Tracking with Sophia

With Black Friday approaching, hotels are preparing for one of the biggest sales periods of the year. And to maximize the results of paid campaigns, it’s essential to accurately measure the return of each ad.

With this in mind, Asksuite has just launched a feature that will transform how you track marketing actions: Tag Automation by Sophia.

Why is campaign tracking important?

Throughout the year, but especially during Black Friday, the pressure to optimize every cent of your marketing budget is enormous. Investing in paid campaigns without knowing which ones actually generate results can lead to wasted money and effort.

Unfortunately, many hotels still face difficulties measuring the real impact of their campaigns, which can lead to wrong decisions and incorrect resource allocation.

This is where Asksuite comes in. Our omnichannel platform with generative AI was developed to simplify and automate communication between travelers and hotels, facilitating various processes, such as campaign management.

Now, with Sophia, Asksuite’s cutting-edge AI, you can automatically track your campaigns’ performance, providing clear data and quick decisions.

How does the new tag automation feature work?

The new tag automation feature by Sophia is super easy. Here’s how it works:

The traveler clicks on the ad: When a traveler clicks on your ad on Facebook, Instagram, or Google Ads, Sophia automatically identifies which campaign they came from.

Tag automation: Sophia automatically applies the tag that identifies the campaign.

Performance dashboard: You can monitor how each campaign is doing on your Performance Dashboard, tracking which campaigns are generating more conversations and, most importantly, bookings, in real-time.

The best part?

Zero support dependency. Everything is done automatically, leaving you free to focus on what really matters: optimizing your campaign performance.

Benefits for hoteliers

This new feature brings several benefits to hoteliers, especially during Black Friday.

Visible ROI in real-time: With this new feature, you can see where your money is multiplying. No more guessing which campaign is generating returns – the data is all there, on your Performance Dashboard.

Quick decisions: By identifying which campaigns are performing well and which aren’t generating results, you can act immediately. Pause weak campaigns and redirect the budget to those bringing more conversions.

Budget savings: Stop spending on channels that don’t convert. By analyzing performance data, you’ll know exactly where to invest more and where to cut costs.

Time savings: Forget spreadsheets and manual tags. Sophia does all the categorizing and tracking work automatically, freeing up your time for more strategic activities.

Why is Asksuite the best solution for campaign tracking?

Asksuite is not just an omnichannel communication platform, but the solution that simplifies and automates hotel communication with cutting-edge generative AI. We increase the efficiency of hotel sales and marketing teams, providing the necessary tools to maximize direct bookings and ROI.

Get ready for Black Friday

With Black Friday approaching, this feature is a game-changer for campaign management. Don’t wait. Ensure your hotel has total control over its marketing actions and prepare to dominate Black Friday with decisions based on real data.

If you’re already a customer, set up Tag Automation now. Access the tutorial to ensure all your campaign data is being tracked.

If you’re not among the elite properties leading in hotel tech yet, schedule a demo with our team to see how Asksuite can transform your marketing strategy for Black Friday and beyond!