Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam.

Lead more

Evelin Lima

July 13, 2023

automated human hotel customer service

Bridging the gap: How to combine automated and human customer service for maximum efficiency



In the bustling world of hospitality, providing excellent customer service is paramount. Whether it’s human interaction or technology-driven assistance, the goal remains the same: to ensure a seamless, user-friendly, and memorable experience for travelers. But ever-increasing tech innovations, such as the dawn of AI chatbots, are creating a sort of “tug-of-war” between automated and human interaction in hotel customer service. Let’s dive into the intricacies of this paradigm shift and uncover the benefits that AI chatbots bring to the table.

AI chatbots: A revolution in hotel customer service

Implementing AI chatbots in the hotel industry has proven to be an efficient tool to enhance customer service. Unlike the faulty pilot versions from a decade ago, digital agents powered by AI are designed to simulate human conversation, providing quick and accurate responses to queries and requests. This shift has popularized AI chatbots in the hospitality sector.

Here are the main benefits:

Round-the-clock availability

Gone are the days of travelers waiting for assistance outside business hours or facing delays due to staffing constraints. AI Chatbots like Asksuite’s are available 24/7, catering to travelers’ needs no matter the time, ensuring uninterrupted service even during peak seasons and holidays.

Clever and efficient responses

Human interaction may be warm and welcoming, but it’s not always standard. AI chatbots excel at providing swift and efficient responses, addressing inquiries in real time and maintaining a consistent approach on all communication channels. This significantly reduces wait time, leading to even higher customer satisfaction.

Multilingual support

Language barriers can hinder seamless customer service. AI chatbots, however, have multilingual capabilities, enabling them to communicate efficiently with guests from all over the world. This feature not only fosters a sense of inclusion, but also helps build rapport with an international clientele.

Personalized recommendations

AI-powered chatbots possess an astonishing ability to assimilate and analyze vast amounts of data, offering personalized recommendations to guests. Be it alternative availability, local attractions, or price comparisons, this technology allows hotels of all sizes to tailor to each traveler. This elevates the guest experience to a whole new level.


Talent searches and staff training impact a hotel’s budget. AI chatbots present a scalable and cost-effective alternative, delivering exceptional customer service anytime of day. Free up your team to focus on more creative ways to increase revenue and propel your business forward.

Striking a balance between automation and human interaction

automated vs human customer service for hotels

The key to unlocking the true potential of AI chatbots in hotel customer service lies in the perfect blend between AI and the human touch.
Here’s how hotels can achieve this:

Ensure a seamless handoff to human staff

Incorporating a smart handoff system ensures that travelers are promptly connected to a staff member upon request. This approach maintains the efficiency and speed offered by AI, while preserving the essence of human interaction for more demanding concerns.

Train staff to complement AI chatbots

Training staff to work in tandem with AI chatbots can lead to a synergistic customer service experience. By focusing on empathy, active listening, and problem-solving, staff members can effectively address situations where human intervention is critical.

Update AI knowledge base regularly

To boost the AI chatbot’s conversational abilities, make it a habit to analyze reports and teach the system with enhanced and updated responses to common queries as well as previous misunderstandings. This includes incorporating guest feedback and updating information on hotel facilities and services.

Monitor performance

Evaluating the performance of AI chatbots and human staff is essential to maintaining a high standard of customer service. By gathering data and analyzing performance metrics, hotels can identify areas for improvement and make informed decisions to optimize their business strategies.

The solution: Human and automated service combined

In a nutshell, the debate between automated and human interactions in hotel customer service is not about choosing one over the other, but rather finding the perfect balance for each property.

By employing AI chatbots for routine tasks, and training staff to complement AI chatbots, hotels can leverage the power of technology while preserving the charm of human interaction. In doing so, hotels can elevate customer service standards and set themselves apart in the fiercely competitive hospitality industry.



Join 10,000+ hoteliers for top sales, marketing, and revenue tips! 

By signing up, we have your permission to contact you according to the GDPR policies.