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Paula Carreirão

February 4, 2021


Hotel Cast #12: How Hotel Reviews Can Get You From Good to Great



“These tiny touches add up to the big results”, says Adele Gutman, one of the Top 25 Extraordinary Minds by HSMAI in Hospitality Reputation Marketing and the host of the podcast: Hospitality Reputation Marketing: Get Great Reviews.

Many hotels think that they need to do huge changes to get better results, but sometimes simple things can be very effective in terms of marketing. Do the basics very well and watch your business grow.

That is why we invited Adele, who is also the host of the Hospitality Reputation Marketing Podcast, to talk to us about hotel marketing and how hotels can get the best five-star reviews.

As we know, social proof has always been an important part of travelers’ decision-making process. But now, more than ever, people are looking for reassurance to start traveling again. In that sense, reviews can make or break your business!

Listen now to Adele’s practical methodology on how to “Inspire Five Stars” and her tips on how to optimize team performance. Just press play:

In this episode of Hotel Cast Podcast, we chat about:

  • Adele’s amazing career in hospitality, her impressive awards and results;
  • How hotels can optimize team engagement to continually improve service excellence;
  • Adele’s thoughts regarding hotel technology;
  • Hotel marketing trends

If you are looking for more insights into hotel marketing trends, watch our Special Hotel Cast Episode on LinkedIn where we chat with 3 award-winning companies about this topic. It’s free and no registration required. Just click on the link below:

[Watch Hotel Marketing Trends 2021] 

More About Hotel Reviews

Our second episode of the Hotel Cast Podcast is all about online reviews. We chat with Sarah Came, GuestRevu’s Marketing Manager, about how hotels can make the most of their online reputation.

Sarah also gives a general overview of the impact of the pandemic on hotel operations and bookings and valuable tips on what hotels can do when they don’t have any new reviews.

Listen to the full episode here:

Did you like these episodes of our hospitality podcast? Follow us on Spotify and don’t miss any new episodes or the old ones! We share insights into leadership, hotel marketing, hotel revenue, recruitment in hospitality, and much more.

Just click here : [Hotel Cast Podcast]



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