57.3%
of interactions occurred outside business hours
70.4%
of chats occurred via cellphone
1.48%
chats requested human assistance
3.6x
Higher than booking engine referral rates
39.6%
of inquiries were answered via desktop
49.3%
of chatbot inquiries happened via mobile phones
4.8%
of inquiries were answered via Instagram
16.8%
of inquiries were answered via Facebook
