Dec 16, 2021 | Hotel Marketing | Reading Time: 5 minutes
Hotel marketing is not just about having generic digital marketing campaigns. Instead, truly effective hotel marketing is about understanding your strengths and using them to their fullest potential, and successfully promoting your hotel business.
That’s exactly why Instagram is such a popular platform for hotel marketing. It’s a social media space that largely relies on visuals. However, that doesn’t mean that you should ignore its textual element. In fact, writing Instagram captions specifically for hotels can be what you need to reach a wider audience.
That said, here are some tips to write better Instagram captions for your hotel.
Enjoy your reading!
Why Are Hotel Captions for Instagram Important?
So, why exactly do you need to work on your captions if visual is what attracts the majority of attention?
The truth is that social media users will read your captions once they get interested in the posted image. Here’s what a good Instagram caption can do for you:
- Hashtags can help you reach a wider audience. It can also help to promote events and contests and get you more followers. Maybe you can even start your own trend on Instagram.
- By addressing your audience in your captions you can get more comments and start interacting with your followers.
- Captions let you share your opinion and unique insights which will help to establish your authority and position in the hotel industry.
- Captions allow you to give more context for your visuals so that you aren’t just posting an image or video and letting your followers figure out what that it’s supposed to be.
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1. Align Your Captions With Your Strategy
First and foremost, your captions need to be aligned with your overall social media marketing strategy. Not only is it important for them to be in sync with your visuals, but they should also be in line with your brand voice. They should also align with other content you post on social media and so on.
In other words, you need to think about the big picture every time you write hotel captions for Instagram. Sure, you might be working on this one specific post right now, but it needs to fit in with your strategy.
What goals are you pursuing? How does the caption complement your visuals?
2. Draft Before You Start Writing
Before you even start writing your caption, you need to make a draft of it. That doesn’t mean you’ll need a draft for a very short caption (a single sentence or phrase), but you will definitely need one for longer ones.
Doing a draft will give you a structure. You’ll have to think about the points you want to cover and then organize them in a coherent and logical way.
Don’t make your draft too detailed, but definitely make sure to include all the pieces of information you want to write about on it.
3. Grab Attention With The First Line
Writing hotel captions for Instagram may seem like a piece of cake until you realize that you should actually sit down and write them.
Suddenly, it’s very difficult to come up with something authentic, yet genuine. And yet, the first line of your caption matters the most.
Especially for longer captions, having a great opening line makes a huge difference. After seeing your visuals, users look at your caption.
If the first line they read isn’t interesting enough, they will be more likely to scroll past your post.
Think about a way to make the first line unique, just like you would with a headline for an article.
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4. Provide Value and Write Naturally
Another thing to keep in mind when writing captions is that you should always provide value for it.
You can use storytelling, statistics, humor, and so many different elements to do this. Remember that your posts should inform, educate, or entertain your audience.
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“Provide value to your followers, but also remember to sound like a human being. Some business accounts use language that is too formal and corporate which only drives potential clients away from you.”
5. Make Yourself More Expressive with Emojis
Speaking of humanizing your captions, you can be more relatable by expressing yourself through emojis. Emojis are perfect for adding a splash of color to your captions and making them look more appealing.
However, don’t overuse emojis or you might make your text look too cluttered with them. The quantity of emojis on your caption will depend on the size of it.
6. Use Hashtags to Reach More Users
In addition to emojis, hashtags can also help you add some color to your captions. They are fundamental for your content visibility and should always be used.
Industry-specific hashtags can help you be seen in your niche, while general hashtags can help you reach wider audiences. Likewise, branded hashtags are great for starting your own trends.
You can also use tags to interact with other users. That can be done with regular users and with other brands.
For example, tag a local business that you are partnering with to encourage them to leave a comment under your post or share your post on their Stories.
7. Add A Strong Call to Action at the End
At the end of your caption, always make sure to add a strong call to action. Your CTA can be subtle or it can be more obvious (e.g. “What do you think? Leave a comment!”).
The CTA will help you achieve the goals you set for the post (e.g. interacting with followers in the comments).
You can also use a CTA as a question. By doing so, you are asking your followers to share their opinions under your post which increases engagement. Moreover, it also shows that you care about what your audience thinks.
Hotel Captions for Instagram
At the end of the day, your hotel captions for Instagram need to fit your brand image while being effective at what they are meant to be (e.g. reach a wider audience, get more conversions, grow your social media follower base). Use the tips in this article to help you craft better Instagram captions for your hotel brand account and start maximizing the results of your social media campaigns.
About the author: James Baxter is a professional essay writer, ghostwriter, and editor at best custom writing service. He is also a blogger who loves sharing his experience and knowledge with readers. He is especially interested in marketing, blogging, and IT. James is always happy to visit different places and meet new people there.