In this podcast episode, we chat with Shona Whitehead on how hotels can optimize their sales performances and the gap between hotel commercial teams and techs. Technology is revolutionizing the hotel industry and there are many tools available in the market.To invest in technology is to invest in guest experience. Hotel management systems are supporting tools to a sector that demands speed and assertiveness in decision making. But what do they do? Find out here: Guest service is on the agenda. In this Ask & Talk, Benjamin Londa shares with us his experiences and opinions about the use of technology in guest experience. Many Companies are promoting the use of chatbots. But what is a chatbot? How it can improve customer experince? Here we explain the basics of this trend!