In this new episode, Michael McCartan, a Travel Tech Business Leader, tells us his predictions about the hospitality industry market and must-have techs. In this guide, you will find 4 innovative hotel marketing strategies that can help to keep your target market engaged, growing their loyalty to your brand. In this episode of Hotel Cast, David Arraya, a global hospitality leader, talks about the tough challenges of leadership in times of crisis. We talk to Leticia Tavares, Director of Operational Excellence at Marriott, to understand why the optimization of processes is important for hotels. In the second episode of Hotel Cast, we chat with Sarah Came, GuestRevu’s Marketing Manager, about how to get the best of your hotel’s online reputation. In this interview, Jordan Hollander, co-founder of Hotel Tech Reports, tells how he started the company and how hoteliers can surf the hotel software wave.